We felt like brands were losing touch with the super diverse society of today
We noticed how many brands kept excluding themselves from a big part of society, as if they were blind to the amount of possibilities that come with an inclusive approach. We saw how many people felt left out and didn’t recognize themselves in the campaigns these brands were launching. We wanted to change this, mostly because we didn’t like what was already there.
Those who were aware of this super diverse society we live in, mostly approached it in a way that felt fake and not authentic at all. But you can’t complain about something if you don’t have a better alternative. So we created one, tested it and found out it worked.