SBS6 : SANOMA Logo

SBS6 - SANOMA

Short format series / Cultural strategy sessions

  • Dutch commercial tv station SBS and online newsbrand NU.nl bought the rights of the UEFA Champions League.
  • How to connect a younger and diverse group of viewers to these new media channels.

 

THE SOLUTION

Branded content shows with Heineken. Advertising campaign around the new football season with a diverse group of influencers (female football players, urban and Paralympic players)