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UNILEVER - MAGNUM

Events & Experiential Marketing

  • As huge supporters of all things pleasurable, we feel it’s our duty to encourage, endorse and celebrate an acceptance of people brave enough to stand up for who they are.
  • How you live your life is a decision only you can make, but by deciding to be true to yourself we think you’re contributing a little more individual freedom and a little more individual pleasure to the wonderfully diverse canvas of our society

 

THE FORMAT

Rotterdam, August 2018 during the Pleinbioscoop (open air cinema)
We celebrated Pleasure with a surprise wedding during the largest open cinema of Rotterdam. 2 Women married in front of hundreds of surprised attendees making it the largest gay wedding in the Netherlands.

#PleasureIsDiverse Featured in different newspapers and created a new way to describe Pleasure in an age of inclusivity